So said Gordon Murray on entering his company's iStream ® low-carbon vehicle manufacturing process for the SMMT Automotive Innovation Award in 2010. Professor Murray's IP business model is now coming to fruition.
In November 2013 Yamaha
launched its MOTIV.e city car at the Tokyo Motor Show, announcing that "Yamaha
Motor Company chose Gordon Murray Design to cooperate in the design
and development of the MOTIV.e which utilises Gordon Murray Design's
revolutionary iStream® manufacturing technology."
Reuters
now quotes ‘a person familiar with the plan’ as revealing that
Yamaha is to spend "tens of billions of yen" to build a
manufacturing plant in Europe with a view to start making and selling
two-seater cars in Europe as early as 2019, targeting
environmentally-conscious drivers.
There
are many ways of using intellectual property in engineering
business. You should of course seek professional advice on your
own particular circumstances.